New Delhi, Feb 2: An India-Pakistan fixture in an ICC event generates revenue to the tune of a staggering “USD 250 million (over Rs 2200 crore)”, as per some estimates and the absence of the cash-cow fixture from the upcoming T20 World Cup is certain to cause heavy losses to all stakeholders.<\/p>\n
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Such is the pull of the contest between the arch-rivals, who only play in multi team competitions due to the tense relations between the two countries, that the ICC places them in the same pool in every world event.<\/p>\n
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On Sunday, the Pakistan government announced its team’s boycott of the marquee clash in Colombo on February 15.<\/p>\n
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If Pakistan remain adamant, they would risk losing millions in revenues and a no-show would cause significant financial damage to the ICC coffers and India media rights holder JioStar which is already trying to renegotiate a USD 3 billion deal with the world body.<\/p>\n
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The host broadcaster could incur advertisement revenue losses in the range of Rs 200 crore to Rs 250 crore for a marquee game whose 10 second commercial slot can cost up to Rs 40 lakh.<\/p>\n
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While a walkover would hand full points to India, the ICC retains the authority to impose financial penalties on the PCB.<\/p>\n
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A former ICC and PCB communications head, Sami-ul-Hasan Burney, summed up the magnitude of the money riding on just one game.<\/p>\n
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“As regards the sanctions or the losses, as I said, the one match is costing USD 250 million (everything accounted for not just broadcaster’s loss). Pakistan’s annual revenue is USD 35.5 million, so there is a big, big difference,” he told PTI.<\/p>\n
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The Sydney Morning Herald quoted industry sources with knowledge of confidential negotiations on the costs involved in the game with a billion plus audience.<\/p>\n
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Each game between India and Pakistan has an estimated value of around USD 250 million, it stated.<\/p>\n
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The tone and tenor of ICC’s statement following the Pakistan government announcement also underlined the undisputed value of the contest.<\/p>\n
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“This position of selective participation is difficult to reconcile with the fundamental premise of a global sporting event where all qualified teams are expected to compete on equal terms per the event schedule,” the ICC said.<\/p>\n
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“ICC tournaments are built on sporting integrity, competitiveness, consistency and fairness, and selective participation undermines the spirit and sanctity of the competitions.”<\/p>\n
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Amid the drama, Pakistan left for Colombo to play its other games in the showpiece starting February 7.<\/p>\n
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With the ICC, PCB and BCCI agreeing to a hybrid model for the India-Pakistan games till 2027, the Pakistan board would find it tough to justify the selective pullout.<\/p>\n
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It all started with Bangladesh pacer Mustafizur Rahman’s removal from the IPL on BCCI instructions, leading to the withdrawal of the national team from ICC event co-hosted by India and Sri Lanka.\u2013(PTI)<\/p>\n","protected":false},"excerpt":{"rendered":"
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