{"id":93763,"date":"2026-01-29T08:17:13","date_gmt":"2026-01-29T02:47:13","guid":{"rendered":"https:\/\/www.khushalekashmir.com\/?p=93763"},"modified":"2026-01-29T08:18:19","modified_gmt":"2026-01-29T02:48:19","slug":"gulmarg-fully-booked-sonamarg-at-70-occupancy-as-tourists-flock-to-kashmir-snow","status":"publish","type":"post","link":"https:\/\/www.khushalekashmir.com\/index.php\/2026\/01\/29\/gulmarg-fully-booked-sonamarg-at-70-occupancy-as-tourists-flock-to-kashmir-snow\/","title":{"rendered":"Gulmarg fully booked, Sonamarg at 70% occupancy as tourists flock to Kashmir snow"},"content":{"rendered":"<p><strong>Visitors hail valley as \u2018heaven on earth\u2019, over 87,000 arrivals in January so far; authorities warn against venturing into avalanche-prone areas<\/strong><\/p>\n<p>Srinagar, : Fresh snowfall has sent occupancy rates soaring at Kashmir&#8217;s top winter destinations, with Gulmarg hotels jammed at 100% while Sonamarg reaches 70%, as tourists from across India and beyond swarm the snow-blanketed valley.<\/p>\n<p>Declaring &#8220;no place like Valley snow&#8221;, exhilarated visitors hailed destinations as unmatched, even surpassing international spots.<\/p>\n<p>Gujarat skier Khusboo, a regular visitor, speaking to the news agency\u2014Kashmir News Observer (KNO) said she has tried skiing in many destinations, but prefers Gulmarg over other places. &#8220;It&#8217;s truly heaven on earth,&#8221; she said.<\/p>\n<p>Similarly, a group of Punjab residents, concluding a six-day skiing adventure in Gulmarg urged natives to visit and witness the snow-covered mountains.<\/p>\n<p>&#8220;There&#8217;s no match to Gulmarg,&#8221; they declared.<\/p>\n<p>&#8220;It has been an unexpected joy and happiness. We enjoyed skiing and Gondola ride. The people here are awesome, and the weather has no comparison,&#8221; first-timer Sania Mirza beamed.<\/p>\n<p>CEO Gulmarg Development Authority (GDA) Tariq Hussain, said they have invited adventure seekers to experience winter thrills. He confirmed hotels at 100% occupancy post-snowfall.<\/p>\n<p>&#8220;Visit Gulmarg and feel the thrill of winter adventure activities. Gulmarg belongs to every tourist for whom it is the first choice for skiing and other snow activities,&#8221; he said.<\/p>\n<p>Stressing safety, the CEO advised visitors to ensure cooperation with authorities and use only the specified ski tracks for skiing.<\/p>\n<p>Meanwhile, Sonamarg saw a similar post-snowfall surge, with hotels at over 70% occupancy. From January 1 to 27, the destination welcomed 87,693 visitors, with 77,200 domestic tourists, 1,225 foreigners and 9,268 locals.<\/p>\n<p>Tourist flow picked up pace amid the white carpet; however, the unscheduled power cuts have surfaced. The stakeholders have urged the administration to ensure uninterrupted facilities to enhance tourist comfort.<\/p>\n<p>On Tuesday night, a minor avalanche occurred with minimal impact and no loss of life, according to officials.<\/p>\n<p>Police reiterated warnings for the public and tourists to strictly avoid avalanche-prone areas\u2014(KNO)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visitors hail valley as &lsquo;heaven on earth&rsquo;, over 87,000 arrivals in January so far; authorities warn against venturing into avalanche-prone areas Srinagar, : Fresh snowfall has sent occupancy rates soaring at Kashmir&rsquo;s top winter destinations, with Gulmarg hotels jammed at 100% while Sonamarg reaches 70%, as tourists from across India and beyond swarm the snow-blanketed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":93764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-93763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jammu"],"_links":{"self":[{"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/posts\/93763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/comments?post=93763"}],"version-history":[{"count":2,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/posts\/93763\/revisions"}],"predecessor-version":[{"id":93767,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/posts\/93763\/revisions\/93767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/media\/93764"}],"wp:attachment":[{"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/media?parent=93763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/categories?post=93763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khushalekashmir.com\/index.php\/wp-json\/wp\/v2\/tags?post=93763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}